Brilliant Rebels
Venture studio for ideas, companies and experiments that need both speed and direction.
Hi. I'm Axel, and I build things where strategy, distribution and technology need to talk to each other.
This is a lightweight home base for my projects. Sometimes I'm a venture studio, sometimes I build open-source workflows, and sometimes I sell fifteen years of PPC, SEO and CRO experience as a concentrated one-person army.
Projects
Ventures
Not A Leading Agency
Expertise in PPC, SEO and CRO without the agency machinery. Just senior thinking and hands-on execution.
Apps & platforms
Specter Sync
CMS to local and back again. An open workflow for bringing content closer to the code.
Ramblings
Voice-first thought capture — speak your ideas instead of typing them.
Websites
Din Djurförsäkring
Compares Swedish pet insurance, provider by provider, in plain language.
Elspan
Independent, free electricity price comparison — spot prices per Swedish price area, hour by hour.
NPS Benchmark
A global benchmark database for customer and employee experience NPS scores.
Golfyard
Websites and a customer portal for Swedish golf clubs.
Recruitment Haus
Recruitment and talent-acquisition insight from an expert team.
What I usually do
- Growth: paid search, technical SEO, CRO and systematic testing.
- Build: prototypes, content workflows, automations and operational tools.
- Operate: take fuzzy opportunities from idea to working everyday reality.
Contact
The best way in is via Not A Leading Agency for advice or assignments. For projects, collaborations and side quests: hello@notaleadingagency.com.